A Sudbury golfer has received a limited-edition BOSS watch after scoring a hole-in-one during a recent competition at his club.
Michael Knight, 53, scored his ace on the 100-yard, par-three 11th at his club, Gosfield Lake, and the 23-handicapper was rewarded with membership of the exclusive BOSS Watches H1 Club and a specially-commissioned commemorative timepiece.
The luxury German brand has pledged to reward club golfers with an exclusive watch for every hole-in-one recorded during a club competition between April 15 and October 31 this year.
With nearly 4,000 holes-in-one recorded annually, BOSS Watches could feasibly be giving away one-million-pounds-worth in 2013.
The scheme is open to any golfer whose club uses HowDidiDo — a free-to-use, web-based social network for golfers — and anybody playing in official club competitions will be eligible.
Currently, more than 1,800 clubs use the website.
Stephen Brydon, commercial director for MGS Distribution, the official licenced UK distributor for BOSS Watches, said: “To the majority of amateur golfers, recording a hole-in-one will be the most memorable thing they achieve in golf — yet all many have to show for it is a dent in their bank balance after buying a round of drinks in the clubhouse.
“We aim to make it a lot more memorable for them by presenting them with an exclusive BOSS watch, only available to golfers who record a hole-in-one, so they are truly exclusive and will provide a constant reminder of the sight of their ball popping into the hole and the emotions attached to that very moment.”