I write on behalf of the Quay board of directors in answer to recent correspondence regarding film showings and publicity at The Quay Theatre.
During the last three years, the board at the Quay have been very committed to the showing of films and have endeavoured to put as much resource as possible into the showing and advertising of the films.
The more popular films sell themselves but the lesser known titles sometimes are shown to only five or six people paying £5 each.
As the licence to show a film each time is around £80, these films always record a substantial loss.
We have tried to increase publicity for these films by circulating posters and fliers throughout Sudbury and further afield.
We’ve also put notices in local newsletters and notice boards, taking a market stall and paying a distributor to circulate our brochures and posters to public places and commercial outlets.
Although this has increased our audience numbers for drama and children’s events and especially for music and bands with a good number of full houses, the showing of films remains a loss-making enterprise and, with the financial constraints placed upon the board, it continues to give us much concern.
I welcome Colin Mathews’ support and concern and, if he or any other reader can suggest ways to get people through our doors to watch films, we at the Quay would be pleased to hear of them and try to implement new ideas.
We are nowadays very much a theatre run for our community and would be pleased to listen.
Chair of Quay
Board of directors