Women in a Suffolk village are being called on to strip off to help repair their memorial hall car park.
But – before anyone panics at the thought of topless Tarmacing – what they are actually being asked to do is grace the pages of a calendar.
A rallying cry has gone out to the female population of Cavendish to shed their inhibitions and pose for cheeky photographs.
The pictures will feature in the Cavendish Ladies Calendar 2015, which will be sold to raise money for car park repairs.
And there is no shortage of volunteers willing to bare almost all for a good cause.
Organiser Arthur Kemp said 17 would-be models of all ages – mums, daughters and grandmothers – had already signed up for the project.
“It’s a tongue-in-cheek proposal with a ‘we’re all in it together, warts, wrinkles and all’ attitude,” he said.
Photographer Sandy Clarke, who lives in the village, has agreed to take the pictures.
Photo sessions are due to start in mid-June on the memorial hall stage.
The calendar girls are following in the naked footprints of local men who braved the camera lens 10 years ago for a similar venture.
The Cavendish Old Boys 2004 calendar raised money for the village school and playgroup.
An appeal to public-spirited women to volunteer to take part went out in a recent Cavendish community shop newsletter.
“We have 17 already and are hoping to get enough to have two photographs for each month of the year,” said Arthur.
“But if we get more than we need, we will try to find a way to include them all.
“More than £2,000 is needed to repair the memorial hall car park and we hope sales of the calendar will make a big contribution.”
Cavendish Ladies 2015 will be a far cry from the 2014 calendar which featured views of the village, which boasts one of the most famous village scenes in Suffolk, if not the country.
The village green, church, and thatched cottages are seen on magazine covers, chocolate boxes and biscuit tins all over the world.