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New Suffolk Preservation Society president encourages public to take active role in county's future development

By Priya Kingsley-Adam

Geoffrey Probert is the new president of Suffolk Preservation Society. (5354962)
Geoffrey Probert is the new president of Suffolk Preservation Society. (5354962)

The new president of a heritage charity is encouraging people to be “mindful of their responsibility” surrounding planning developments, to safeguard the county for future generations.

Geoffrey Probert has been appointed to the role at Suffolk Preservation Society – a self-funding charity fighting for sustainable development in the region.

He is calling on the county to play an active role in its future development.

“I would like to use my time as president to continue the society’s quest to encourage everyone of goodwill to celebrate our glorious Suffolk countryside and built environment, and be mindful of their responsibility to hand something of enduring value on to our children and their children,” he said.

Mr Probert explained that the charity was not opposed to development, as long as it was sustainable and benefited the county.

“This doesn’t mean trying to stop progress, this doesn’t mean not building houses in the right places and at prices people of all backgrounds can afford,” he said.

“It does mean campaigning to end inappropriate development built to the lowest common design denominator that, wittingly or unwittingly, will inevitably degrade people’s lives for years to come.”

Mr Probert, from Bures, is a former executive vice-president at transnational consumer goods company Unilever, where he was responsible for a £5 billion operation.

He highlighted the significance of neighbourhood plans, which enable communities to shape future development.

“If we all work together to create an evolving Suffolk that fits well into our wonderful heritage, we really can pass on a legacy to be proud of,” he said.

“If we cut corners and go for the cheapest solutions in the wrong places in the wrong way, we will rightly be accused of having failed future generations.

“Everyone must step up for Suffolk.”


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