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New fashion retailer Asters becomes first business to open at former post office building in Sudbury




A new fashion retailer, which started trading at the former post office building in Sudbury, believes its opening could encourage other start-up businesses to set up shop at the site.

Asters, a ladies’ clothing and accessories shop, opened its doors to customers on Friday, becoming the first new business to move into the new start-up hub in East Street.

It marks the beginning of a new era for the premises, which had stood empty for almost three years, after being vacated by the Post Office in November 2016, when it franchised out its Sudbury branch to W H Smith.

SUDBURY: New shop.Asters, Old Market Place, Sudbury, Suffolk .Asters, a new ladies' clothing and accessories shop, opened at the the site of the old Post Office building in Sudbury on Friday, September 27, 2019..store owner Bridget Baldwin at the shop. Picture Mark Westley. (18275226)
SUDBURY: New shop.Asters, Old Market Place, Sudbury, Suffolk .Asters, a new ladies' clothing and accessories shop, opened at the the site of the old Post Office building in Sudbury on Friday, September 27, 2019..store owner Bridget Baldwin at the shop. Picture Mark Westley. (18275226)

The building was then purchased last year by businessman Barry Drury, who subsequently received permission to convert it into a number of business units.

Bridget Baldwin, owner of Asters, told the Free Press she feels the site is an ideal location for her first business venture, following 10 years of working in retail in Suffolk.

“I just decided the time was right to have my own shop and these units became available,” said Bridget, a Sudbury resident. “I took advantage of the opportunity to have a small business unit to start with.

SUDBURY: New shop.Asters, Old Market Place, Sudbury, Suffolk .Asters, a new ladies' clothing and accessories shop, opened at the the site of the old Post Office building in Sudbury on Friday, September 27, 2019..store owner Bridget Baldwin at the shop. Picture Mark Westley. (18275405)
SUDBURY: New shop.Asters, Old Market Place, Sudbury, Suffolk .Asters, a new ladies' clothing and accessories shop, opened at the the site of the old Post Office building in Sudbury on Friday, September 27, 2019..store owner Bridget Baldwin at the shop. Picture Mark Westley. (18275405)

“I hope to get the shop established and stay for a long time in the town. It has been so nice working in Sudbury, so that’s why I wanted to stay in the town.

“This might give people some incentive to come and look into the site. The location is really good.

“It’s an ideal position, especially for new businesses, because you need to be in a prime location to be seen by more people, rather than being down the end of a street.”

SUDBURY: New shop.Asters, Old Market Place, Sudbury, Suffolk .Asters, a new ladies' clothing and accessories shop, opened at the the site of the old Post Office building in Sudbury on Friday, September 27, 2019..store owner Bridget Baldwin at the shop. Picture Mark Westley. (18275225)
SUDBURY: New shop.Asters, Old Market Place, Sudbury, Suffolk .Asters, a new ladies' clothing and accessories shop, opened at the the site of the old Post Office building in Sudbury on Friday, September 27, 2019..store owner Bridget Baldwin at the shop. Picture Mark Westley. (18275225)

She added that the response from visitors since the shop’s opening had been positive.

The store, which sells clothes, handbags and jewellery, is open from 9.30am to 5pm, Mondays to Saturdays.

SUDBURY: New shop.Asters, Old Market Place, Sudbury, Suffolk .Asters, a new ladies' clothing and accessories shop, opened at the the site of the old Post Office building in Sudbury on Friday, September 27, 2019..store owner Bridget Baldwin at the shop. Picture Mark Westley. (18275224)
SUDBURY: New shop.Asters, Old Market Place, Sudbury, Suffolk .Asters, a new ladies' clothing and accessories shop, opened at the the site of the old Post Office building in Sudbury on Friday, September 27, 2019..store owner Bridget Baldwin at the shop. Picture Mark Westley. (18275224)


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