Morrisons becomes first supermarket chain to use 'Too Good to Go' food waste app
A supermarket chain is the first in Suffolk to sell food past its best before date at slashed prices, after launching a new app to help prevent stock from going to waste.
Morrisons — which has a number of stores in Suffolk, including Hadleigh — has partnered with app company Too Good to Go to sell boxes of food which has not been sold in stores prior to its best before date.
The food giant has made the app available to shoppers starting from today, which will allow customers to purchase individual boxes filled with £10 of produce for just £3.09.
They will be stocked with fruit and vegetables, as well as bakery and deli products, but shoppers will not know what is in the boxes until they collect them.
It is hoped the initiative will drastically reduce food waste from large supermarket stores, with Morrisons hoping to reduce its own waste output to 50 per cent less in the next decade.
Sophie Trueman, head of business development at Too Good To Go, also hopes the app can help lessen the reliance on food banks for some Kent families.
She said: "We've had some really amazing feedback from some of the Morrison's stores on the benefit they're seeing on their local community, especially when it's areas that are on the poverty line.
"There's a real sense of helping the community.
"Obviously, the app is available to anyone and everyone, if we can help all sorts of people that's a great benefit."
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