Bury St Edmunds brewery Greene King has smashed its fund-raising target for Macmillan Cancer Support after bringing in £2 million for the charity.
The pubs giant doubled its initial target and to celebrate the milestone it has renewed the partnership with the charity for a further three years.
Launched in May 2012, the initiative aimed to raise £1 million across three years but reached the goal a year early.
Rooney Anand, chief executive officer at Greene King, said: “I’m so proud of all our team members and incredibly grateful for our guests’ support, all working together to help raise £2 million for Macmillan.
“It is a phenomenal achievement; especially as we have raised double the amount we originally set ourselves.
“I’m thrilled that we’re able to stay working with Macmillan to continue to help fund its important work across the country.”
To raise the funds, staff took on activities such as the Yorkshire Three Peaks challenge, a ‘prison break’ style task and the London Marathon.
Pubs, restaurants and hotels across the country also pulled together for the annual World’s Biggest Coffee Morning and guests with a sweet tooth raised £200,000 by enjoying Greene King’s charity desserts.
Lynda Thomas, chief executive of Macmillan, added: “This £2 million will have a huge impact in helping us ensure that cancer patients and their loved ones don’t have to face cancer alone.
“I would like to say thank you to everyone who has worked to make this incredible achievement possible.”