Great Cornard woman urges vigilance over aggressive online advertisers
A woman from Great Cornard is urging people to be more vigilant about online advertising, after being targeted by a company.
Tracey Ansell, of Canhams Road, was contacted by an American skin care firm, which offered money in exchange for pictures of her dramatic weight loss.
The company wanted to promote its products for targetting cellulite by falsely attributing them to her transformation – something which saddened Tracey, having worked hard to shed the weight.
“We have seen an epidemic in terms of obesity, meaning it’s easy pickings for firms like this one,” said the 38-year-old, who was angry that a company would attempt to mislead consumers in this way.
“I have been in the same situation. When you’re desperate to lose weight, you would pay anything for products; so it made me cross.”
Tracey highlighted that people battling with their weight were more vulnerable to false online advertising.
“I know how it feels being big and desperate to get smaller,” she said.
Aged 14, Tracey weighed 14 stone, which made her the target of bullies at school.
Having managed her own weight, she now supports others as a personal trainer.
“As a teenager, I grew out of the habits of being lazy and eating rubbish,” she said.
After her pregnancy with her first child, Tracey gained five stone, which she managed to lose over two years.
She regularly posts inspiring pictures and messages on Instagram – a photo and video-sharing social networking site – to support others battling with their weight.
“I have been quite public about my weight loss on social media to inspire others that they too can do it,” said Tracey, adding that regular fitness and a balanced diet were vital to a healthy lifestyle.