Home   News   Article

Great Cornard woman urges vigilance over aggressive online advertisers


By Priya Kingsley-Adam


GREAT CORNARD.Tracey Ansell is raising awareness about being vigilant online, after being contacted by an American company on social media..After losing weight, she posted pictures of her before and after pictures, which attracted the attention of a company who wanted to use them to advertise their products for a fee. Picture by Mark Westley. (4559404)
GREAT CORNARD.Tracey Ansell is raising awareness about being vigilant online, after being contacted by an American company on social media..After losing weight, she posted pictures of her before and after pictures, which attracted the attention of a company who wanted to use them to advertise their products for a fee. Picture by Mark Westley. (4559404)

A woman from Great Cornard is urging people to be more vigilant about online advertising, after being targeted by a company.

Tracey Ansell, of Canhams Road, was contacted by an American skin care firm, which offered money in exchange for pictures of her dramatic weight loss.

The company wanted to promote its products for targetting cellulite by falsely attributing them to her transformation – something which saddened Tracey, having worked hard to shed the weight.

“We have seen an epidemic in terms of obesity, meaning it’s easy pickings for firms like this one,” said the 38-year-old, who was angry that a company would attempt to mislead consumers in this way.

“I have been in the same situation. When you’re desperate to lose weight, you would pay anything for products; so it made me cross.”

Tracey highlighted that people battling with their weight were more vulnerable to false online advertising.

“I know how it feels being big and desperate to get smaller,” she said.

Tracey Ansell's before an after picture, following her dramatic pregnancy weight loss. (4482841)
Tracey Ansell's before an after picture, following her dramatic pregnancy weight loss. (4482841)

Aged 14, Tracey weighed 14 stone, which made her the target of bullies at school.

Having managed her own weight, she now supports others as a personal trainer.

“As a teenager, I grew out of the habits of being lazy and eating rubbish,” she said.

After her pregnancy with her first child, Tracey gained five stone, which she managed to lose over two years.

She regularly posts inspiring pictures and messages on Instagram – a photo and video-sharing social networking site – to support others battling with their weight.

“I have been quite public about my weight loss on social media to inspire others that they too can do it,” said Tracey, adding that regular fitness and a balanced diet were vital to a healthy lifestyle.



COMMENTS
()


Iliffe Media does not moderate comments. Please click here for our house rules.

People who post abusive comments about other users or those featured in articles will be banned.

Thank you. Your comment has been received and will appear on the site shortly.

 

Terms of Comments

We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules.

If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here.

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies - Learn More