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Gigantic chocolate truffle appears at Hadleigh Co-op as part of initiative to encourage shoppers to support local producers

By Priya Kingsley-Adam

Co-op in Hadleigh backs scheme for support of local producers. (5591688)
Co-op in Hadleigh backs scheme for support of local producers. (5591688)

A giant hand-crafted chocolate truffle has caught the attention of shoppers at a supermarket in Hadleigh.

The winter spiced truffle walnut whirl at the Co-op, in the High Street, represents an initiative encouraging shoppers to support local producers over the festive period.

The East of England Co-op teamed up with chocolatier Hadleigh Maid to craft the 11.8kg truffle as part of a scheme to highlight the high standard of locally-sourced produce.

Roger Grosvenor, joint chief executive of the East of England Co-op, said: “Food plays an important role at Christmas and, by switching one treat for a local alternative, customers can help to support our region’s producers.”

Store manager Garry Spink hailed the initiative, which has been supported by a local business.

“As a supplier that is particularly local to our store, we were proud to receive Hadleigh Maid’s giant winter spiced truffle walnut whirl,” he said. “I’m sure it tastes as incredible as it looks.”


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