A construction site manager has vowed to return to Sudbury and give shoppers an eye-full if £3,000 is raised for a children’s cancer charity.
Gavin Levitt has become an internet sensation for his parody video of Money Supermarket’s ‘Epic Strut’ advert.
Mr Levitt, who now lives in Inverkip in Scotland, decided to recreate the video to boost his fundraising efforts for charity Children with Cancer UK as he prepares to run in next month’s London Marathon.
The 37-year-old promised to make his own version of the hit advert if £1,000 was raised within a month. That figure now stands at £2,000.
And as extra punishment, the father-of-one had to endure a leg wax before the video was made.
“I was trying to think of a really fun but stupid way to fundraise,” he said. “So I dreamed up this to try to encourage my friends to help me raise £1,000 in a month.”
The video sees Mr Levitt strutting in tight shorts and high heels in London to the Pussycat Dolls hit Don’t Cha.
Mr Levitt, who grew up in Sudbury, has promised to return to the town and recreate the video for a second time in North Street on Saturday, March 25, if the total figure reaches £3,000.
His rendition has caused such a storm that American actor Michael Van Schoik, who played the role in the original advert, met Mr Levitt this week to share his wisdom on the perfect strut.
Mr Levitt hopes his friends from Sudbury will watch the video and help him reach his £3,000 target.
“I don’t mind looking like a bit of a fool if it raises some money,” he said.
“I will be coming down next weekend and will be bringing my red heels along just in case.”
Although only able to return to Sudbury to see friends and family a few times a year, he said it was thanks to his supporters in the town that so much money had already been raised.
To donate, visit uk.virginmoneygiving.com/GavinLevitt.
To see the video, go to https://www.youtube.com/watch?v=IfnCr_VnrD0