Cancer campaign reaches £2,500 mark
A campaign to raise funds to support children with cancer has broken the £2,500 mark .
The Keira Campaign was started by the family of a 17-year-old girl from Sible Hedingham whose brain tumour was spotted during an eye examination.
The campaign is being supported by Wardale Williams and its sister company Observatory the Opticians. The optical group launched the campaign with the family of teenager Keira Dixon in March.
Keira was diagnosed with a brain tumour after optometrist Greg Hybel spotted concerning signs during an eye examination at the Wardale Williams practice in Halstead, Essex last year. Within five days she underwent lifesaving surgery.
In addition to raising money for CLIC Sargent - the childhood cancer charity which has supported Keira and her family since her diagnoses - the aim of the campaign is to raise awareness of the importance of having regular eye examinations.
All eight practices in the optical group, including the one in Sudbury, have been supporting the campaign since its launch. Most recently members of staff raised around £350 by taking part in the national Wig Wednesday event, when they donned an array of colourful wigs for the day.
Jonathan Foreman, qualified optician and managing director of the Observatory Group, said: “We had great fun taking part in Wig Wednesday and are delighted to have raised even more money for this very important campaign.
“As well as raising money for a great cause, we are attempting to raise awareness around the importance of having regular eye examinations. As in the case of Keira eye examinations can spot signs of serious and potentially life-threatening health issues.
“We hope people keep supporting this campaign so we can continue to raise much needed funds to support CLIC Sargent, which does tremendous work supporting families whose lives have been blighted by cancer.”
Anyone wanting to support the Keira campaign can make a donation at the Wardale Williams Sudbury practice.