For photographer Ella Nash there was only one way to beat the buzz of working for the world’s top fashion websites and that was to start her own.
Ella, who spent years creating images to tempt online buyers for major companies, launched Skinniebelle.com after being inspired by a trip to the paradise island of Bali.
She says her new online boutique will pull together fashion trends from across the globe and is aimed at free spirits who want to stand out from the crowd.
“The clothes are quite bold, and hipster-inspired, with lots of layering and bright colours, she said.
Ella, from Lavenham, studied photography at Central St Martin’s school of art then secured an internship with AlexandAlexa, which specialises in high fashion for children.
She went on to work closely with the company’s founders as it grew to be one of the biggest internet clothing sites in the world.
“It was an amazing experience,” said Ella. “After that I was offered a job at Net-a-Porter, which is the creme de la creme of fashion photography online.
“It was an incredible time for me, but the company is so enormous I knew it wasn’t where I wanted to stay.
“Then I had the opportunity to travel to Bali and while I was there I discovered this really amazing hub of very cool designers. That’s where the idea for Skinniebelle came from.”
Working for herself Ella can let her own creative flair dictate how she presents the clothes. “Now I get to take all the photos as I want to take them,” she said.
Skinniebelle.com launched in May. “It has been very exciting. We have had some great press and orders are coming in better than I expected” said Ella.