Daisy takes the reins of animal feed business

HER OWN BOSS: Daisy Bayliss has taken over an animal feed business.
HER OWN BOSS: Daisy Bayliss has taken over an animal feed business.
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A horse lover from Sudbury is taking the reins of her own business.

Daisy Bayliss, of Newton Croft, is the new owner of Champerene Herbs, which offers natural, complementary feeds for horses, dogs and other animals.

The company was founded in Lavenham in 1984 and has won many fans across Europe over the years.

Mrs Bayliss, who went to Stoke-by-Nayland Middle School and Great Cornard Upper, said she was looking forward to the challenge of running the business after taking over recently.

“I love the feeling of being my own boss,” said the 32-year-old.

“It is really exciting to be able to develop every part of the business from the website to the logos, to actually making the products themselves.”

Having grown up in Sudbury, Mrs Bayliss has spent most of her life working with horses. As well as running her own stables in Ireland, she has also travelled to New Zealand, Australia and across Europe to care for the animals.

“Ever since I was little I have loved being around horses,” said Mrs Bayliss, who recently completed a degree in equine science.

“I was always riding before and after school, as well as giving lessons.

“Now I have got the chance to do what I love and get paid for it at the same time.”

Having used Champerene products on her own horses Mrs Bayliss said she jumped at the chance to take over the business, and supplies Health Foods For You, in Friars Street, Melford Saddlery, and Pear Tree Farm Pet supplies in Hartest.

Its herbs have been used by top riders and show jumpers for three decades and, as well as supplements for horses, it also has mixes for dogs, such as blended cereal with dandelion, watercress and parsley.

“This is a fantastic chance to relaunch the name and take it forward,” Mrs Bayliss said.