Alex's Artisan Bakery in Great Waldingfield encouraged by community support for business since start of coronavirus lockdown
A Great Waldingfield baker has been struck by the “heart-warming” support for his business amid the coronavirus crisis, stating he is encouraged by the community’s acknowledgement of the difficulties independent traders are facing.
Alex’s Artisan Bakery has started offering a contactless local delivery service for various baked goods, including homemade cakes, savoury pastries and sausage rolls, straight to the doorstep, in response to the public lockdown.
Owner Alex May, who has run the business from his home in The Street since 2015, has seen almost all of the bakery’s other revenue streams decline or dry up entirely since the outbreak began, with many regular markets indefinitely on hold and public events cancelled.
He told the Free Press that, as a one-man operation based at home, he was fortunate not to have been impacted by the issues many larger businesses have grappled with, such as employee furloughs.
But he added that any thoughts he had prior to the lockdown of expanding the bakery and hiring additional staff are now unlikely to happen any time soon.
“It was certainly a challenge at first,” he said. “Like a lot of businesses out there, I was contemplating whether it would be worth carrying on.
“A lot of my business is based on one-off events, like country shows, classic car shows, festivals and so on. That part of the business is non-existent this year.
“I decided to keep it going, and I’ve been pleasantly surprised by the uptake in online sales and private orders. People, I think, are recognising that local businesses are struggling at the moment, and they want to support them, which is very encouraging.
“One thing that has been cropping up a lot, at the moment, is people ordering birthday cakes for family that they can’t visit.
“It’s quite heart-warming, really. I think it really does hit home, the impact it’s having on everyone and how they are separated from their loved ones, but they can still reach out and let them know they’re thinking about them.”
Alex’s Artisan Bakery will provide free deliveries to addresses within a five-mile radius of Great Waldingfield, with a £6 charge for orders more than five miles away, up to 25 miles.
To find out more about the delivery service or to place an order, go to www.alexsartisanbakery.com or call 07722 140319.
More by this authorThomas Malina