As a piece of crisis management it was hard to beat.
Fans’ favourite Jimmy Bullard, seemingly bound for the Premier League, suddenly ended up at Portman Road and was followed in the door by a defender and a striker-cum-winger who have both experienced promotion, one who already knew his way around our corridors.
And in the wake of the Peterborough debacle, the club moved swiftly to appease angry supporters by announcing they will foot the bill for coaches to Blackpool – the longest trip of the season.
With the trio of players arriving, the message to the rest was clear: “If you don’t perform I’ll bring in others who will”.
Lee Martin has been worst hit by Jewell’s wrath, with the winger given the cold shoulder by his boss and made to train with the youth team, a tad harsh when his red card was far from clear cut.
But all signals point to making the 7-1 defeat a turning point.
It was for our neighbours Norwich, after humiliation at the hands of Colchester, and it has to be for us now.
By the time you are reading this we could even have three more players in, if all goes to plan on transfer deadline day, bringing Jewell’s overhaul of the squad up to 14 players, but Bullard looks to be the pick of the bunch.
From hiding away daring not to look at our phones for fear of more taunting from fellow fans, we were suddenly the ones crowing after the cheeky chappy chose to come back and resurrect his career in blue and white.
If we can keep him free of injuries he could be an absolute pearl of a signing, a player who sees things others do not on the pitch and whose infectious personality will lift the gloom that has set in within the dressing room.
There is no doubt Saturday’s 2-1 win over Leeds United was fortuitous and hinged on a red card I did not agree with (there was a clear shove from JET) but it was all about stopping the rot and did not really matter how it came about.
And for all those doom mongers out there, take a look at the table and realise that for all our humiliation we are just four points off the play-off places after the first five games.
We may need to start again after this international break, but there is still everything to play for.
For all the latest sport see Thursday’s (August 27) Echo.