Sorry — it’s the most powerful single word in the English language.
Our club choosing not to use it after their ill-advised ‘opt-out’ system for the Academy Friend £120 payment was revealed (the forms mistakenly saying you had to ‘opt-in’) made a bad situation even worse.
There was no article on the website, and not a dickie bird from our owner Marcus Evans or his aides (who were obviously too busy gushing over their new Adidas kit deal).
Not even the postage was properly paid! If Carlsberg did club own-goals...
At least with PPI some people were told about it at the point of purchase.
The club has a hell of a lot of bridges to build now and maybe free entry to the opening League Cup game might be a start?
It overshadowed events on the pitch, where things blew cold then hot again with a 2-0 defeat at Blackburn where other results didn’t go our way, followed by a 2-0 win at Huddersfield where results did.
Those who made the trip up to Yorkshire weren’t disappointed as they took in arguably our best away display of the campaign, which rekindled hopes of a top-six spot as we edged a tantalising two points away again.
The aim now has to be to get to Easter Monday with Bournemouth’s visit being a decisive game.
Meanwhile, we have the luxury of having a selection dilemma for Saturday’s Player of the Year awards in Legends Bar (ticket-only) after the Doncaster Rovers game.
Despite being affiliated to the defender’s union, I have to overlook Christophe Berra for David McGoldrick.
The striker was on a different level until he got injured and it is hard not to think where we would be if he had he been able to keep going. Not bad for a freebie.
Play-off chasers’ form (last 10): Bournemouth (9th) 25pts; Ipswich (8th) 16pts; Brighton (7th) 15pts; Reading (6th) 13pts; Blackburn (11th) 13pts; Forest (10th) 4pts.