AFC Sudbury have backed Jamie Godbold to deliver success following their play-off exit — and he believes the hurt will only make them stronger.
The club announced yesterday they have agreed a new two-year contract for the man they brought in from Kirkley and Pakefield in January.
And Godbold, who took up the managerial reins following David Batch’s sudden departure, says their heartbreaking play-off semi-final penalties defeat to Brentwood Town last Wednesday will be used to spur them on to the title next season.
“Every bad moment makes you a stronger person and that is what I have said to the players,” he said.
“I told them to listen to the cheers and celebrations in their (Brentwood’s) dressing room and use it to spur you on.
“But let’s not do it the hard way next time and let’s strive for perfection in terms going straight up.
He added: “I have no doubt it will make the players stronger. I have been through it myself and it only enhances your enthusiasm and drive to go and want to do one better.
“We can’t be too down, as we have lots to look forward to.”
The club is waiting on tomorrow’s decision from Babergh District Council’s planning committee on their artificial pitch proposals, to see whether they obtain the necessary planning permission to begin building work.
And with their ambitions matching his own, Godbold has no doubt he is at the right club to move up the leagues.
“The club is in a fantastic position with the 3G pitch plans and the academy that is being set-up and the people that they have around it,” he said.
“The previous management put in place a business plan and I need to mention their work.
“I have inherited a great set of lads and a fantastic club.”
Godbold felt eventual play-off winners Brentwood ‘did a job’ on them last Wednesday.
“They were compact, organised, difficult to break down and were very unadventurous getting numbers in the block.
“It is a credit to us really that teams set up against us like that.”
Director Richard Instance said he was delighted to hand the former Lowestoft Town player a new deal.
“Jamie has made an incredible start, not just with what he has done with the first-team, but also the rest of the club,” he said.