Waitrose in Sudbury has joined a Christmas gift appeal, which gives presents to adult and elderly residents in the community.
Since its launch in 2007, the North Essex Gift Appeal has delivered more than 1,600 presents to those people across the district who are likely to spend Christmas alone.
Organiser Gemma Frost, who works at Oaks Hospital in Colchester, said she was amazed by how much support the appeal had gained over the last seven years.
“I think people like that the appeal is for local residents and that their donations go to people in their community,” she said. “It is a simple token of community spirit.”
This year, Sudbury has been added to the list of drop-off locations, with bosses at the town’s Waitrose store agreeing to support the initiative.
Gemma said: “Waitrose has also taken on the appeal this year, which is great news, as next year we hope the appeal will be run throughout Suffolk.”
The mother-of-two, who runs the appeal on her own, said she had been encouraged by the support from generous locals spreading the Christmas spirit with their gift donations.
“I am hoping the appeal goes from strength to strength, showing the residents in our community that we do care and we are thinking of them at what can be for some people the loneliest time of year,” she said.