Scheme warns ‘use it or lose it’

Jane Hatton has been appointed Town Manager for Sudbury. ENGANL00120130412120218
Jane Hatton has been appointed Town Manager for Sudbury. ENGANL00120130412120218

Sudbury Town Team has launched a campaign to urge people to shop locally and support the town’s economy over the Christmas period.

The group’s Shop Local scheme, supported by Sudbury Rotary Club, encourages shoppers to turn to the high street rather than the internet or superstore giants this Christmas.

After a series of business closures in Sudbury in the last few months, and worries about the future of the high street, the town team’s scheme warns we should “use it or lose it”.

Town team chairman Sam Bawden urged people to visit local independent and national retailers in the town centre.

“By changing shopping habits, we can all help boost our local economy, maintain the character of our town and help the environment,” he said.

“By shopping in Sudbury, shoppers also benefit from three hours’ free parking and, of course, a much more personal service.”

As part of the scheme, the town team has created promotional posters to encourage shoppers to look locally. Shops will also be stocked with thank you cards.

“When you shop in Sudbury, a lot of the shops will have thank you cards,” said town centre manager Jane Hatton. “They will explain the reasons for shopping locally.”

Gainsborough’s House commercial manager Liz Cooper said shopping locally is vitally important for the town.

“This is the town’s museum,” she said. “Thomas Gainsborough was very much a part of Sudbury.

“We are benefitting from people shopping locally but we are also helping to contribute by bringing people into the town.”

The museum shop, which sells souvenirs and gifts, was expanded in July this year.