Retailers join forces on health drive

UNITED CAUSE: Sudbury firefighters, supermarket and leisure centre staff join forces to help children eat healthy. ANL-160420-145857001
UNITED CAUSE: Sudbury firefighters, supermarket and leisure centre staff join forces to help children eat healthy. ANL-160420-145857001
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Plans are moving ahead as Sudbury retailers join forces for one week from June 20, to supply fruit and vegetables with a colourful twist.

Suppliers already add stickers to their fresh produce, so, led by Suffolk Fire and Rescue Service and Suffolk’s Public Health, volunteers are making changes to make them more fun. Every participating primary school pupil in the Sudbury area can collect stickers on a reward card, which will be supplied to schools, to claim a free swim at the Kingfisher Leisure Centre and even to be entered into a prize draw.

A spokesman for the project said: “We all know how important it is for children to eat a balanced, healthy diet but that meeting the five-a-day target for fruit and vegetables isn’t always a reality.

“Research tells us that over 22 per cent of children aged four to five in Suffolk are overweight or obese and this figure rises to more than 31 per cent at the ages of 10-11.

“Healthy eating is only part of the story, but it’s a message that matters and can make all the difference to young people’s longer term health. This project is about creating a fun incentive for young people to enjoy the benefits of fruit and vegetables, but with the community working together for a week in a unique way to promote fresh produce differently and to find out how successful this has been as a result.”

As well as Kingfisher Leisure Centre, Tesco Sudbury, Waitrose Sudbury, Sainsbury’s Sudbury, Cox’s and The Co-operative Food in Canhams Road, Great Cornard and Long Melford are participating. Pupils can collect their stickers alongside their families. The cards can be redeemed back to schools for a free swim for 25 stickers and/or entered into the prize draw for a total of 35 collected stickers.