Pet feed centre wins Retailer of the Year award

Mark Westley Photography'Poole Farm Feed Centre Great Yeldham have won an industry award, happy team Stephen and Joanne Williams with Frank Margan and Mel Newsome. ANL-140511-012455009
Mark Westley Photography'Poole Farm Feed Centre Great Yeldham have won an industry award, happy team Stephen and Joanne Williams with Frank Margan and Mel Newsome. ANL-140511-012455009
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A pet feed and equipment centre in Great Yeldham has been named Pet Industry Retailer of the Year by a national industry federation.

Poole Farm Feed Centre impressed a panel of industry professionals to win the award from the Pet Industry Federation.

The independent retail outlet is owned by Stephen and Joanne Williams, who moved to the area from Bishop’s Stortford in 2009.

Mr Williams, who used to work for Walt Disney as a finance and operations director, said they beat off some tough competition to win the award.

“Being named UK Retailer of the Year is fantastic,” he said. “It makes all the hard work and drive we have injected into the business worth it.

“To beat the competition on a national level feels like a remarkable achievement.”

Poole Farm sells a large range of pet, horse and animal feeds, together with a selection of accessories both online and in store.

The annual awards recognise entrepreneurial talent, commercial acumen and quality of customer service.

Mr and Mrs Williams attended the ceremony in Northamptonshire last month.

The couple said receiving the accolade confirmed that their strategy to provide customers with great products, value for money and expert advice was working.