The Quay Theatre in Sudbury is aiming to replace its seating and hoping for support from businesses and the community.
Next week’s production of Kennedy’s Children will kick-off the fundraising needed to raise £35,000 for the project.
The theatre, which last year successfully reduced its debt thanks to an army of volunteers, needs to replace 120 seats that are more than 25 years old.
Nicki Murphy, theatre co-ordinator and board director, said: “We desperately need to replace them and are aiming to get businesses and organisations on board.”
People are being invited to sponsor a seat or a row. It is hoped that the new seating can be installed early in 2015.
In recent years, the theatre has reduced its debt from more than £250,000 to under £100,000 after having to carry out a programme of job cuts, with a new programme of productions and a team of 50 volunteers keeping the theatre thriving.
The Quay receives grants totalling around £45,000 from Sudbury Town Council and Babergh District Council, with Quay fund-raisers working to make up the remaining £30,000.
Ms Murphy said the last programme had seen four sell-out shows and many other attracting high audiences. “It’s an absolute mix – comedy is doing well and music is also very popular,” she said.
Kennedy’s Children is a Quay Theatre production and focuses on five people who look back on their time in the 60s.
Ticket sales from the production, which runs for three nights from Thursday, August 7, will go towards refurbishment of the seats. Tickets are £9 and available from 01787 374745.