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Business model puts Penneys on award shortlist

FL; Sarah Titford, Sam Thornton and others who have transformed a nettle infested strip at side of alleyway into a flower border.                   FL; ANL-140715-200728009

FL; Sarah Titford, Sam Thornton and others who have transformed a nettle infested strip at side of alleyway into a flower border. FL; ANL-140715-200728009

Staff at a Sudbury hair salon have been celebrating this week after the venture was shortlisted for a top national award.

Penneys, which is based in North Street, but has two further salons in Kent, has been named as a finalist in the best independent newcomer category of the British Hairdressing Business Awards.

The company is only 14 months old but owner Jeff Letter has big plans to turn the chain into a major force.

With ambitions to open a further 20 salons by 2015, Mr Letter said the surprise nomination was recognition for his team’s hard work.

“I’m so delighted,” he said. “Many people will work in the industry for 20 or 30 years and not get to be a finalist at these awards.

“So to achieve it having only been open 14 months is amazing.”

The 43-year-old attributes the success of the company to a franchise system that sees all team members given shares in the company.

This, he says, ensures high levels of customer service.

The business also looks to develop employee’s careers, not just by giving them hairdressing training, but business education so that, when the time comes, they are prepared to take the next career step.

The award winners will be announced at a London ceremony on September 8.

 

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