Joy as four-year campaign for fairtrade status pays off

PLAYING IT FAIR: Mayor Jack Owen with the Rev John Boardman and fairtrade supporters.
PLAYING IT FAIR: Mayor Jack Owen with the Rev John Boardman and fairtrade supporters.
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Sudbury has been officially confirmed as a “fairtrade town” following four years of campaigning for the status.

The Sudbury Fairtrade Group was presented with a certificate from the Fairtrade Foundation in St Peter’s Church on Thursday, which recognised the work put in to achieving the set requirements.

It is hoped the town’s new status will result in more businesses buying and selling goods which are ethically produced and even encourage a rise in visitors to the area.

The Rev John Boardman, chairman of the town’s fairtrade group, which was set up in 2009, said the award represented a “very special” day for Sudbury.

“In order to get this status, you need to meet five different criteria and that is what we have been working towards,” he said. “It is a big commitment but this has shown the caring side of Sudbury and it helps unite the town.”

Mr Boardman, who is vicar at St John’s Church, added that the idea to seek fairtrade status was first put forward by the town council in 1995.

To get the award, Sudbury has run a number of fairtrade events, with schools, shops and cafes all backing the initiative.

“This new status sets us apart from other towns and will hopefully lead to more visitors,” said mayor Jack Owen.