A Long Melford businessman had to endure the type of jungle challenge usually reserved for D-list celebrities as he took part in charity challenge called “I’m a CEO, get me out of here”.
Paul Moreton, managing director of Looking Good Feeling Better hair and beauty salon, faced snakes and creepy crawlies, as well having to stomach some less than appetising meals and farm-related challenges on Friday.
Mr Moreton was battling with other CEOs from across west Suffolk for the title of King of the Mud, helping to raise money for St Nicholas Hospice Care.
Each of the eight participating CEOs were asked to raise £1,000 for the charity.
So far, Mr Moreton has raised £1,257, but he said he hoped people would donate to the charity, which costs £11,000 a day to run.
While his fundraising may be up to scratch, a life in the jungle might not be on the cards too soon for this businessman.
He came joint last in the competition, having particular trouble with the infamous eating challenge.
The “specialities” on this menu included cockroaches and a less than delicate part of a pig.
“I was mainly throwing up,” said Mr Moreton. “I couldn’t bear the smell, let alone swallow it. It was vile.”
Mr Moreton also struggled with the tractor and trailer stage and suggested some of his competitors may have had some previous experience.
“I think some of those participating grew up in farming backgrounds,” he said. “They might have had a slight advantage.”
Mr Moreton’s salon already works with the hospice to provide a wig service for those patients that lose their hair during treatment.