First Class Greetings of Hadleigh have lived up to their name by winning an award.
Jerry and Debbie Brown, who run the business along with the post office in the town’s High Street, won the Best Independent Greeting Card Retailer in East Anglia award in the national competition run by card retailing magazine Progressive Greetings Worldwide.
Affectionately known as the Retas – a bit like the Oscars of the greetings card world – the awards recognise excellence across the whole greetings card spectrum, from independents to the high street.
Jerry told the Free Press: “I think we won because we offer a combination of choice, service and value for money. We also have a large selection of cards covering sentimental, humorous, photography, fine art, as well as those for special occasions and particular relatives.
“If we don’t have a particular card on display, we will try to help people find something that is right for them.
“People can take longer choosing a £2 greeting card than they would on buying a £20,000 car – it’s about trying to find the right card for the person you are sending it to, which fits the personality and the occasion.”
Jerry runs the post office side of the business, while wife Debbie takes care of the retail shop which houses the greetings cards.
They were given a statue-style trophy, which is now proudly displayed in the shop window. They also received a ‘golden ticket’ to spend on trade goods.
All the winners in all the retail categories were arrived at as a result of a huge nationwide nomination process.
Earlier this year, more than 2,000 forms were distributed to UK greeting card publishers, who nominated the retailers that they felt to be the worthy winners in each of the categories.
The winners were presented with their awards in a ceremony at the Dorchester Hotel in London earlier this month, hosted by celebrity and comedian Rob Deering.