Fairfields moves into Far East market

Robert and Laura Strathern of Fairfields Farm.
Robert and Laura Strathern of Fairfields Farm.
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Wormingford-based crisp producer Fairfields Farm has signed contracts with two major retail groups in Hong Kong.

The deals will see the company’s products sold both there and in China, with three containers already shipped to the Far East.

With exports totalling 20 per cent of Fairfields Farm’s overall sales, the company says these new deals are a further boost to the brand and proof that there is a demand for high-quality crisps and snacks overseas.

Three containers of its hand-cooked Lentil Lites and Tortillas are already on their way to Hong Kong, representing around 45,000-50,000 bags of crisps.

These will be sold through two leading retail groups, which operate around 5,000 stores across Hong Kong and China.

“These are major deals for us,” said Robert Strathern, co-founder of Fairfields Farm, which is based in Fordham Road.

“Our export sales are a huge part of our business and there is a now a growing appetite for quality snacks from countries all over the world.

“Our vegetable and lentil crisps, in particular, are proving very popular with more health-conscious buyers.”