Exercise initiative is shortlisted for award

Beat the Street launch in Great Cornard
Beat the Street launch in Great Cornard
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Beat the Street – a walking and cycling initiative that got more than 4,000 people in Sudbury and Great Cornard moving in the autumn – has been shortlisted for the Participation Event of the Year award at the BT Sport Industry Awards 2017.

Beat the Street has been shortlisted alongside the London Marathon, parkrun UK, The Colour Run, Parallel London and I am Team GB.

Beat the Street gets communities moving by transforming towns and cities into giant games, with schools, businesses, teams and individuals competing to do as much exercise as they can over an extended period.

More than 300,000 people took part in Beat the Street, including 4,000 people from Sudbury and Great Cornard, who walked, ran and cycled a total of 52,000 miles across seven weeks.

Beat the Street proved to successful in engaging the most hard-to-reach people in the community.

Residents of Banham Drive – a community of retirement bungalows in Sudbury – picked up £250 as one of the top community groups in the competition. Residents managed to walk more than 1,500 miles together.

During the games in Sudbury and Great Cornard, 13 per cent of players had long-term conditions and the amount of people meeting the recommendation of 150 minutes of exercise per week increased from 75 per cent before Beat the Street to 87 per cent at the end.

Dr William Bird MBE, CEO and founder of Intelligent Health, who delivered Beat the Street in Sudbury and Great Cornard in partnership with Suffolk County Council, said: “It is a huge honour to see Beat the Street shortlisted alongside such nationally recognisable and successful events and initiatives.”