A host of colourful wigs will brighten up a Sudbury opticians as staff take part in a fun event to raise money for children with cancer.
As part of its ongoing Keira Campaign, Wardale Williams the Opticians, is supporting CLIC Sargent’s Wig Wednesday event, being held on Wednesday, May 20.
Staff at the opticians will be joining hundreds of people across the country who are being sponsored to wear wacky wigs for the annual fundraising event.
The Keira Campaign was launched when Wardale Williams teamed up with the family of teenager Keira Dixon in March.
Last year Keira, 17, was diagnosed with a brain tumour after optometrist Greg Hybel spotted concerning signs during an eye examination at the company’s Halstead practice.
The teenager was referred to hospital immediately and underwent lifesaving surgery within five days.
The idea of the campaign is to raise awareness of the importance of having regular eye examinations. Money raised during the campaign will go to CLIC Sargent, which has supported Keira since her diagnoses last year. To date, the campaign has raised more than £2,000.
Amanda Skinner, Wardale Williams practice manager said: “We’re all really excited to be getting our wigs on and hope to encourage our customers to do the same.
“The Keira Campaign is an issue very close to our hearts. It is so important we keep reminding people of the importance of having regular eye examinations as in extreme cases they can save lives.
“We are also pleased to be supporting CLIC Sargent, which has done so much to support Keira.”
Staff at other Wardale Williams practices in Halstead and Haverhill will also be taking part.
Daisy Turner, CLIC Sargent fundraising manager, said: “All the money raised from Wig Wednesday goes towards CLIC Sargent’s work providing vital practical, emotional and financial support for families whose lives have been turned upside down by cancer.”