A Sudbury shop has been told to pay more than £3,000 for displaying an unauthorised sign.
SportsDirect.com in North Street was told it had broken the rules for what could be displayed outside a business in one of Sudbury’s conservation areas when representatives appeared at Bury St Edmunds Magistrates’ Court.
The company, which sells sports equipment and clothing, opened the store in September 2012 and put up an illuminated sign.
An application for advertisement consent was submitted by the store in April, but was refused by Babergh District Council.
Despite repeated requests by the authority for the sign to be removed, it remained.
“We do not resort to court action lightly but, in this case, given the persistent non-compliance with the advertisement regulations and the harm it was causing to the conservation area, there was no alternative but to prosecute,” said district councillor Simon Barrett. “We hope this case will send a clear message to other potential offenders that we will take robust action where necessary.”
The company was fined £2,000 and ordered to pay £995 in court costs.
A temporary sign is currently displayed on the store.