Owner of new salon has plans for 650 more

NEW IDEA: Jeff Letter and his wife Cherelle outside Penneys in Sudbury's North Street.
NEW IDEA: Jeff Letter and his wife Cherelle outside Penneys in Sudbury's North Street.

The owner of a new hairdressing salon in Sudbury wants to open 650 branches across the country with his franchise business model.

Jeff Letter and his wife Cherelle, from Sible Hedingham, will open their first Penneys salon in North Street on Saturday, employing eight stylists who will be made partners in the business.

Mr Letter said: “This is a completely new concept. To our knowledge, there’s not a salon like it.”

He sold his seven Feathers salons in Essex to follow his dream of starting Penneys. The company’s franchise model allows salons to open a branch for £250 a month and buy products at a reduced cost.

“We’re in talks to open 10 this year,” said Mr Letter.

“Over the next seven years, we want to get to 650 salons across the country. Our model is better for staff as they get more reward for their efforts, therefore they bring their A-game to work and it is a better service for customers.”

Despite there being more than a dozen other hairdressers and barber’s shops in Sudbury, Mr Letter said he was not worried.

“There’s a fair few in every town, that is how the high street is changing,” he said. “Shops that have closed due to the rise in supermarkets will be taken over by businesses not affected by them.”