Two Sudbury companies have combined their skills to provide customers with a pain free tattoo experience.
Illustrated Primate in Kings Street has linked up with hypnotist Ben Ryan, of Sudbury Hypnosis in Gainsborough Street, to ease the discomfort of getting inked with body art.
The businesses have tested the unusual idea during a series of experiments and are now offering the service.
“I was a bit sceptical to start with, but having seen a few of these (experiments) now I can say for certain there is something going on,” said tattoo artist Joe Hill.
“I am even going to get hypnotised for the next session on my own tattoos as I want to be able to tell customers what it is like first hand.”
Mr Ryan said a number of tattoo artists and hypnotists were collaborating with hypnosis, which was first used as a means to reduce pain during surgery in the early 1800s in India.
“I did some experiments with hypno-anaesthesia a while ago, and I’ve wanted to try this ever since,” he said.
“I’ve now had that opportunity and it’s proven to be a success.”
Mr Ryan said clients normally visit him before a tattoo session to get an idea of how it works, but he has also helped a customer at Illustrated Primate manage pain while undergoing a wrist tattoo.
Lee Dobbs, a tattooist at the shop, underwent the treatment during the latest addition to the body ink on his back.
He said it helped him to relax.
“To talk to me you would not have even known I was being tattooed,” said Mr Dobbs.
“This was a very different experience from previous sessions.”