A report looking at the financial impact of Suffolk hosting Stage 1 of the Aviva Women’s Cycling Tour 2015 confirms what a huge success the event was, providing an economic boost of £1.1M for Suffolk.
2015 was the second year that Suffolk had hosted a stage of the Women’s Tour in partnership with Adnams who continue to be instrumental in supporting and attracting stages of both the Women’s Tour and Tour of Britain to Suffolk.
An estimated 70,000 people watched the Grand Depart of the tour in Suffolk and while many local people embraced this event, almost half came into the region from other parts of the UK or overseas (42%). A survey has shown that among spectators that watched the Suffolk stages 88% said they had found the event very enjoyable with 69% being inspired to cycle more frequently as a result of watching the race.
Other standout statistics from the report include:
An estimated 15,000 spectators attended the Grand Depart in Bury St Edmunds with an estimated 20,000 attending the finish in Aldeburgh.
· 268,000 tuned in to watch the Bury St Edmunds to Aldeburgh stage on TV.
Suffolk County Councillor Tony Goldson, cabinet member for Health said: “The Women’s Tour was a fantastic event for Suffolk. It not only bought thousands of visitors to the area, but showcased our region to a global audience and bought many different communities together. The report confirms what a huge success the weekend was especially for those working in tourism, hospitality and cycling.
Cllr TJ Haworth-Culf with responsibility for Customers, Communities and Leisure, said: “Suffolk Coastal were delighted to be a part of the Women’s Tour for the second year running.
“The Tour provided a fantastic platform for us to showcase the wonderful place we live in and gave a great boost to our tourism over the summer.
“I was really pleased to see people of all ages showing their support for this exceptional event. I’d like to thank everyone who came out in Aldeburgh as well as those who lined the route through the district. I hope most importantly it has encouraged more of us to get out and on our bikes.”
Cllr Joanna Rayner, St Edmundsbury Borough Council Cabinet member for Leisure and culture said, “The lasting feel-good factor from these inspirational occasions is a valuable legacy, and I am delighted that Bury St Edmunds continues to host such high quality events.”
The positive outcomes for Suffolk from the Women’s Tour come soon after hosting the finish of the penultimate stage of the Tour of Britain in the county, which also attracted tens of thousands of spectators across the route and is anticipated to provide an equally positive picture when the figures are released.