AN animal charity is set to benefit from a wild primrose flower show.
The Suffolk and Essex Small Animal Welfare charity (Sesaw) cares and rehomes animals from its Sudbury Road base in Leavenheath.
It has been chosen by a flower nursery as its charity of the year.
It will also benefit from a primrose festival being staged by the nursery, which starts on Saturday and runs for a week.
Sesaw founder Maggie Jackaman said: ‘Bypass Nurseries will donate five pence from every primrose sold during the festival to us. We are very grateful to them for choosing us as their charity for 2012.
“The current financial climate is making things very difficult, with more animals arriving at the centre and funds are decreasing as people struggle to make ends meet.
“We are hoping that this will help raise our profile over a wider area, help with fundraising and, more importantly, help in finding homes for the many animals we have coming in.”
Mervin Reynolds, who manages seed production at the nursery, started out collecting seeds from wild primroses growing in a hedgerow to produce a few plants.
Now, the nursery sells more than 250,000 wild primroses each year supplying Covent Garden flower market.
The 29th annual primrose festival takes place at the nursery’s Capel St Mary branch and finishes on Sunday, March 4.
GRATEFUL: Sesaw founder Maggie Jackaman.